Coca Cola Truck & “Willful Ignorance”

Wrexham So the red truck – “holidays are coming…” is a marketing campaign. A marketing campaign by an unethical, tax avoiding, American corporation. Basically, the aim of the campaign from the beginning was to get people to associate coke with Christmas.   They’ve obviously done this quite successfully; and people, who don’t ‘overthink’ it, seemed to really enjoy the truck being in Wrexham yesterday. If you don’t question marketing messages, and the media in general though, you are basically brainwashed and manipulated at every turn.  The same people who drink coke and love this truck, are probably the same people who believe everything they read in the Daily Mail or their favourite tabloid. If you believe all the messages that we are subjected to without questioning them, then you’ll love buying stuff you don’t need to impress people you don’t like, and you’ll almost definitely blame immigrants and the unemployed for all the country’s problems.  You certainly wouldn’t know a “Double Irish with a Dutch Sandwich” if it beat you around the head. So just to summarise why I think the truck is terrible: – It represents the destruction of national culture & identity by American tat – It has nothing to do with the true message of Christmas – “good will to all men” etc. – The actual product is carcinogenic, and gives the consumer type 2 diabetes and tooth rot – The corporation behind the truck is unethical – It represents blind consumerism – Encouraging your kids to drink coke is a bit stupid – People think it’s a bargain -> free mini coke. Like all good drug dealers, they give the kids free samples to get them hooked. I think it all boils down to wilful ignorance. People don’t really care about the ethics or any long term implications, that’s someone else’s problem.

“Five percent of the people think; ten percent of the people think they think; and the other eighty-five percent would rather die than think.” ― Thomas A. Edison

Just like people who drink coke, or stick coke up their nose, they don’t care where it’s come from, which dickhead is making massive amounts of money out of it, or what happened to get the product from factory to consumer.  In fact, I doubt they ever think where or how coke is made, they just drink it and consume it without any thought at all. They’re also the bellends that complain about having no money, then show you their new iPhone 6 (they also feel superior to people who don’t buy into such ‘designer’ shyte).


This was Homer’s answer to ‘deeper’ thinking anyway: Some further reading, if you’re interested:

About Drew

MMA, Fitness & Marketing enthusiast from North Wales, UK. A Stoic Hippy with no hair. Not to boast but - 1st Class Degree in Sports Science from Loughborough, MSc in Nutrition from the University of Liverpool. 20 years experience of weight & fitness training.
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