{"id":3310,"date":"2015-12-30T13:48:13","date_gmt":"2015-12-30T13:48:13","guid":{"rendered":"http:\/\/blackbeltwhitehat.com\/?p=3310"},"modified":"2015-12-30T13:50:07","modified_gmt":"2015-12-30T13:50:07","slug":"seo-december-2015-update","status":"publish","type":"post","link":"https:\/\/blackbeltwhitehat.com\/en\/2015\/12\/30\/seo-december-2015-update\/","title":{"rendered":"SEO December 2015 Update"},"content":{"rendered":"<p>A summary of Josh Bachynski&#8217;s video<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vsn9kvCJyno?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-GB&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>To paraphrase\/summarise the video:<\/p>\n<p><strong>Do you need canonicals for product variations?<\/strong><br \/>\nCanonicals &#8216;fold&#8217; the product variations into one page.<br \/>\nIf the user searches for product variations, then the product variation needs its own page!<br \/>\nMy note: This is massive if taken literally. If someone is searching for different flavours of protein powder for example (which they do), then each flavour needs its own specific URL.<\/p>\n<p><strong>Press Releases<\/strong><br \/>\nOnly use with nofollow links<\/p>\n<p><strong>Don&#8217;t make doorway pages<\/strong><br \/>\nIf users search for specific queries\/products, it&#8217;s okay to have a specific page optimised for the query, but if the page has a high bounce rate and poor user metrics, it could hurt your SEO.<br \/>\nFurther reading <a href=\"http:\/\/searchengineland.com\/5-ways-sites-can-dodge-googles-doorway-page-update-218328\" target=\"_blank\">here<\/a>.<\/p>\n<p><strong>Disavow File<\/strong><br \/>\nJosh has always said it doesn&#8217;t do anything, you need to get the links actually removed.<br \/>\nJohn Mueller (Google fella) maintains that the disavow file does work, and Josh cites one example he&#8217;s seen where it <em>seems<\/em> to have worked.<\/p>\n<p><strong>Alt Text<br \/>\n<\/strong>Alt text on images, does give SEO a boost.<br \/>\nDon&#8217;t put exact match keywords for more than one image per page, and only when relevant.<\/p>\n<p><strong>Do Not Have URL Parameters<\/strong><br \/>\nYou don&#8217;t want ?variable= and other random bits in your URLs that can be generated by some CMS and e-commerce platforms for example<\/p>\n<p><strong>Domain Names<\/strong><br \/>\nOnly pay a lot for a domain name, if it&#8217;s a short and catchy domain name which people will remember and search for.<br \/>\nExact match domain names don&#8217;t seem to help rankings, but it does help when people search for your brand name or domain name.<\/p>\n<p><strong>Silo Building<\/strong><br \/>\nSilo structure &#8211; having a logical hierarchy for your site is a good thing in terms of SEO.<br \/>\nLink <a href=\"http:\/\/www.bruceclay.com\/eu\/seo\/silo.htm\" target=\"_blank\">here<\/a> to silo building.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3343\" data-permalink=\"https:\/\/blackbeltwhitehat.com\/en\/2015\/12\/30\/seo-december-2015-update\/silo-organization-chart\/\" data-orig-file=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2015\/12\/silo-organization-chart.gif?fit=650%2C213&amp;ssl=1\" data-orig-size=\"650,213\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"silo-organization-chart\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2015\/12\/silo-organization-chart.gif?fit=650%2C213&amp;ssl=1\" class=\"alignnone size-full wp-image-3343\" src=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2015\/12\/silo-organization-chart.gif?resize=650%2C213&#038;ssl=1\" alt=\"silo-organization-chart\" width=\"650\" height=\"213\" \/><\/p>\n<p>On site\u00a0Structure<br \/>\nStill important &#8211; URLs, Keywords on page and URL, structure of site, schema and internal linking.<\/p>\n<p>Off Site Semantic References<br \/>\nLinks, mentions, nofollow links, views, off-page schema, reviews, confirming clicks &#8211; from SERPs.<br \/>\nNeed to match and align with the relevant search queries<\/p>\n<p><strong>Title Tag<\/strong><br \/>\nIs a ranking factor still. Just put main keyword in there.<\/p>\n<p><strong>Ads above the Fold<\/strong><br \/>\nAds are a ranking factor &#8211; if the user is &#8216;deterred form doing something on that page..&#8221;<br \/>\nTry and confirm this with A\/B testing. \u00a0Google is now tracking user metrics, so anything that causes low conversion and\/or high bounce rate can hurt your site.<\/p>\n<p><strong>Brand Searches<\/strong><br \/>\nBecoming more of a ranking factor. \u00a0Brand searches with product help you to rank for that product.<br \/>\nFor example, if people search for &#8220;walmart shirts&#8221; it will help Walmart rank for [shirts]<\/p>\n<p><strong>Keywords in H1<\/strong><br \/>\nImportant ranking factor still, mention it in the text\/content too but don&#8217;t optimise. \u00a0Keyword stuffing will help rankings in the short term, then cause them to drop off suddenly.<\/p>\n<p><strong>Internal Linking Text<\/strong><br \/>\nNeeds to be natural, do not keyword stuff navigation including breadcrumbs.<\/p>\n<p><strong>Invalid HTML<\/strong><br \/>\nWill hurt rankings.<\/p>\n<p>Finally&#8230;<br \/>\nJohn Mueller &#8216;Sh!ts on the American Dream&#8217; in his October Google hangout, stating that small businesses can&#8217;t compete with the giants like Walmart in the SERPs. So have a different angle and\/or product.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A summary of Josh Bachynski&#8217;s video &nbsp; To paraphrase\/summarise the video: Do you need canonicals for product variations? Canonicals &#8216;fold&#8217; the product variations into one page. If the user searches for product variations, then the product variation needs its own page! My note: This is massive if taken literally. If someone is searching for different [&hellip;]<\/p>\n","protected":false},"author":41980142,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1958,1],"tags":[551500,784152943,251634263],"class_list":["post-3310","post","type-post","status-publish","format-standard","hentry","category-seo","category-uncategorized","tag-john-mueller","tag-seo","tag-seo-2015"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO December 2015 Update - Fitness &amp; MMA Blog - BlackBeltWhiteHat.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackbeltwhitehat.com\/en\/2015\/12\/30\/seo-december-2015-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO December 2015 Update - Fitness &amp; MMA Blog - BlackBeltWhiteHat.com\" \/>\n<meta property=\"og:description\" content=\"A summary of Josh Bachynski&#8217;s video &nbsp; To paraphrase\/summarise the video: Do you need canonicals for product variations? 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If someone is searching for different [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blackbeltwhitehat.com\/en\/2015\/12\/30\/seo-december-2015-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Fitness &amp; MMA Blog - BlackBeltWhiteHat.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BlackBeltWhiteHat\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-30T13:48:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-30T13:50:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blackbeltwhitehat.com\/wp-content\/uploads\/2015\/12\/silo-organization-chart.gif\" \/>\n<meta name=\"author\" content=\"Dave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MMATraining1980\" \/>\n<meta name=\"twitter:site\" content=\"@MMATraining1980\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO December 2015 Update - Fitness &amp; MMA Blog - BlackBeltWhiteHat.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blackbeltwhitehat.com\/en\/2015\/12\/30\/seo-december-2015-update\/","og_locale":"en_GB","og_type":"article","og_title":"SEO December 2015 Update - Fitness &amp; MMA Blog - BlackBeltWhiteHat.com","og_description":"A summary of Josh Bachynski&#8217;s video &nbsp; To paraphrase\/summarise the video: Do you need canonicals for product variations? 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