{"id":2727,"date":"2015-03-12T20:02:03","date_gmt":"2015-03-12T20:02:03","guid":{"rendered":"http:\/\/blackbeltwhitehat.com\/?p=2727"},"modified":"2015-03-12T18:51:12","modified_gmt":"2015-03-12T18:51:12","slug":"explotacion-comercial-de-las-inseguridades","status":"publish","type":"post","link":"https:\/\/blackbeltwhitehat.com\/es\/2015\/03\/12\/explotacion-comercial-de-las-inseguridades\/","title":{"rendered":"Marketing \u2013 Explotaci\u00f3n de inseguridades"},"content":{"rendered":"

Los especialistas en marketing intentan convencernos de comprar sus productos de diversas maneras. Posiblemente el m\u00e9todo m\u00e1s utilizado consiste en identificar y explotar las inseguridades comunes de un grupo demogr\u00e1fico determinado.<\/p>\n

Marlboro, por ejemplo, contrat\u00f3 a Wayne McLaren y comercializ\u00f3 su producto junto a im\u00e1genes de vaqueros machos para convencer a los j\u00f3venes, inseguros de su masculinidad, de que los cigarrillos cancer\u00edgenos eran una buena idea.<\/p>\n

\"Marlboro\"<\/a><\/p>\n

Hay muchos ejemplos de campa\u00f1as de marketing similares; por ejemplo, la industria de la nutrici\u00f3n deportiva. Es bastante informal, en cierto sentido.
\nPromocionar sus productos con im\u00e1genes de culturistas alimentados con esteroides para vender prote\u00edna de suero; parece un poco enga\u00f1oso, pero el hecho de que los f\u00edsicos sean poco realistas e inalcanzables sin la ayuda de la farmacia local, ayuda a mantener a las personas inseguras y, por lo tanto, perpet\u00faa sus compras repetidas (vea el documental 'M\u00e1s grande, m\u00e1s r\u00e1pido, m\u00e1s fuerte' en YouTube).<\/p>\n

He participado en campa\u00f1as de marketing para empresas de nutrici\u00f3n deportiva, as\u00ed que entiendo el juego de vender. Hay que cuadrar las cuentas y ganar dinero; a menos que est\u00e9s dispuesto a arriesgarte a lo grande y revolucionar todo el enfoque del marketing, entonces puedo entender c\u00f3mo se venden y se promocionan estos productos (me quito el sombrero ante myprotein por hacerlo, por cierto).<\/p>\n

Sigo comprando prote\u00edna en polvo, creatina y alg\u00fan que otro poco de \u00e1cido alfa lipoico. As\u00ed que, a pesar de estar al tanto de toda la publicidad enga\u00f1osa y de que tener 12 kilos por encima de tu peso ideal\/natural es muy perjudicial (aunque sean 12 kilos de m\u00fasculo), sigo desembolsando cada mes, pero \u00bfpor qu\u00e9?<\/p>\n

Bueno... hay un dicho que dice que lo que criticas y juzgas, representa tus propias inseguridades.
\nLas personas que se sienten inseguras acerca de su apariencia, por ejemplo, a menudo criticar\u00e1n y juzgar\u00e1n a otros por su apariencia; aquellos que se sienten inseguros acerca de su estatus en general, a menudo juzgar\u00e1n a otros por el trabajo que tienen; y los cabezas huecas que se sienten inseguros acerca de su masculinidad, a menudo juzgar\u00e1n a otros por el tama\u00f1o de sus m\u00fasculos.<\/p>\n

Por cierto, es por eso que los m\u00e1s idiotas de la vida parecen ser los que m\u00e1s se quejan de los dem\u00e1s.<\/p>\n

Por alguna raz\u00f3n, a las personas les gustan las jerarqu\u00edas y el poder, y las personas, siendo personas, elegir\u00e1n vivir seg\u00fan una jerarqu\u00eda dentro de la cual tengan el mayor estatus (e ignorar\u00e1n todas las dem\u00e1s jerarqu\u00edas potenciales).
\nUn culturista enorme y estereotipado, por ejemplo, juzgar\u00e1 a los dem\u00e1s por lo grandes y fuertes que se ven, y menospreciar\u00e1 a cualquiera que no tenga dismorfia corporal y se sienta superior. No digo que todos los culturistas sean as\u00ed, para nada. Algunos son las personas m\u00e1s amables que he conocido... pero sin duda muchos adolescentes de mente cerrada que entrenan dos semanas y luego toman pastillas para la siesta son as\u00ed.<\/p>\n

Lo mismo ocurre con otras inseguridades. La gente se deja llevar por el marketing y cree que necesita, por ejemplo, unos auriculares Beats by Taiwan, adem\u00e1s de asegurarse de que todas las dem\u00e1s prendas sean de dise\u00f1o. De nuevo, pueden sentirse superiores a quienes no se dejan llevar por esta publicidad absurda y, o bien la ignoran o simplemente no pueden permit\u00edrsela.<\/p>\n

\"supera<\/a><\/p>\n

As\u00ed que, de nuevo, en relaci\u00f3n a esto, aunque odio la ropa de dise\u00f1ador, de la misma manera que no soy un gran fan\u00e1tico de la industria de la nutrici\u00f3n deportiva, compro alguna que otra prenda de dise\u00f1ador, zapatillas deportivas, por ejemplo.<\/p>\n

Compro alguna que otra prenda de dise\u00f1o, prote\u00ednas, etc., porque a pesar de entender la mec\u00e1nica del marketing y la explotaci\u00f3n de las inseguridades, todav\u00eda me siento inseguro.<\/p>\n

Esto no se debe directamente a mis propias inseguridades, sino m\u00e1s bien a las de los dem\u00e1s. Por ejemplo, no quiero que algunos culturistas se sientan superiores a m\u00ed y piensen que est\u00e1 bien tratarme de cierta manera por ser delgada, y no quiero que mis amigos, a los que les gusta la ropa de dise\u00f1ador, etc., se averg\u00fcencen de que los vean conmigo con mis tacones de Primark.<\/p>\n

Es como un c\u00edrculo vicioso proverbial de personas que juzgan a otras, perpet\u00faan las inseguridades e impulsan las ventas de productos innecesarios.
\nNo es que tenga problemas con los culturistas ni con la gente a la moda. Se pueden observar juicios similares y comportamientos consecuentes en relaci\u00f3n con todo tipo de inseguridades. Algunas personas creen que es muy importante conducir un coche elegante, por ejemplo, quiz\u00e1s porque les preocupa la imagen o creen que de alguna manera les da cierto derecho. Creen que est\u00e1 bien tratar a la gente de cierta manera en la carretera porque tienen un coche caro; esto hace que otras personas quieran coches caros para impresionar y evitar que las traten de cierta manera en la carretera, etc.<\/p>\n

Creo que la respuesta a todo esto son los abrazos. Si supi\u00e9ramos que nuestros familiares y amigos nos quieren incondicionalmente, no sentir\u00edamos la necesidad de dar un espect\u00e1culo a los dem\u00e1s.
\nAdem\u00e1s, si la gente no fuera tan imb\u00e9cil, ayudar\u00eda. No molestes a nadie en la autopista solo porque tenga un cochecito peque\u00f1o, y no trates diferente a la gente porque sean un poco frikis y den la impresi\u00f3n de ser f\u00edsicamente m\u00e1s d\u00e9biles, por ejemplo.
\nSi la gente fuera m\u00e1s amable, no tendr\u00eda que subir fotos m\u00edas de MMA para darle la paliza todo el tiempo.<\/p>\n

\"artes<\/a>
Escape t\u00e9cnico de barra de brazo<\/figcaption><\/figure>\n

 <\/p>\n

Moraleja de la entrada del blog: ten la mente abierta y no juzgues a los dem\u00e1s por tus propias inseguridades. Cuestiona lo que te dicen las personas y los mensajes de marketing.<\/p>","protected":false},"excerpt":{"rendered":"

There are quite a few different ways in which marketers try and convince us to buy their products.\u00a0 Possibly the most widely used method, involves identifying and exploiting common insecurities within a given demographic. Marlboro for example, famously hired Wayne McLaren and\u00a0branded their product alongside images of macho cowboys, in order to\u00a0convince young men, insecure […]<\/p>\n","protected":false},"author":41980142,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2007],"tags":[4619349,784152940,9715],"class_list":["post-2727","post","type-post","status-publish","format-standard","hentry","category-musings","tag-bellends","tag-marketing","tag-protein"],"yoast_head":"\nMarketing - Exploitation of Insecurities - Fitness & MMA Blog - BlackBeltWhiteHat.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackbeltwhitehat.com\/es\/2015\/03\/12\/explotacion-comercial-de-las-inseguridades\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing - Exploitation of Insecurities - Fitness & MMA Blog - BlackBeltWhiteHat.com\" \/>\n<meta property=\"og:description\" content=\"There are quite a few different ways in which marketers try and convince us to buy their products.\u00a0 Possibly the most widely used method, involves identifying and exploiting common insecurities within a given demographic. 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I'm not a huge fan of 'awareness' days, I think they bring problems but not solutions. I think depression is a problem that has a number of causes... 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Remember, it is important to share your new car-purchase on social media to let your 'friends'\u00a0know what a man you\u2026","rel":"","context":"En \u00abMusings\u00bb","block_context":{"text":"Musings","link":"https:\/\/blackbeltwhitehat.com\/es\/categoria\/reflexiones\/"},"img":{"alt_text":"People","src":"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2015\/03\/people.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2015\/03\/people.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2015\/03\/people.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2015\/03\/people.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3031,"url":"https:\/\/blackbeltwhitehat.com\/es\/2015\/06\/24\/el-amor-es-la-respuesta\/","url_meta":{"origin":2727,"position":4},"title":"El amor es la respuesta","author":"Dave","date":"junio 24, 2015","format":false,"excerpt":"\u2026and here's what I mean by that... 1.\u00a0Love not Hate for others Ever noticed that people who complain about others all the time, are really angry and bitter, and often not the most upstanding people themselves? If you can stop judging people, I promise you will feel a lot less\u2026","rel":"","context":"En \u00abMusings\u00bb","block_context":{"text":"Musings","link":"https:\/\/blackbeltwhitehat.com\/es\/categoria\/reflexiones\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/E5f5KEhwMjs\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13263,"url":"https:\/\/blackbeltwhitehat.com\/es\/2022\/05\/18\/cual-es-la-mejor-proteina-en-polvo-para-luchadores-de-mma\/","url_meta":{"origin":2727,"position":5},"title":"\u00bfCu\u00e1l es la mejor prote\u00edna en polvo para los luchadores de MMA?","author":"Dave","date":"mayo 18, 2022","format":false,"excerpt":"Getting adequate protein is important for recovery, and adaptation to exercise. 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