{"id":3473,"date":"2016-01-13T13:28:14","date_gmt":"2016-01-13T13:28:14","guid":{"rendered":"http:\/\/blackbeltwhitehat.com\/?p=3473"},"modified":"2016-07-13T14:47:49","modified_gmt":"2016-07-13T14:47:49","slug":"iniciar-um-negocio-de-personal-trainer","status":"publish","type":"post","link":"https:\/\/blackbeltwhitehat.com\/pt\/2016\/01\/13\/iniciar-um-negocio-de-personal-trainer\/","title":{"rendered":"Como iniciar um neg\u00f3cio de personal trainer"},"content":{"rendered":"<p>Working in the fitness industry is a dream for many people &#8211; this fact alone, makes it highly competitive.<\/p>\n<p>There are numerous courses available both online and offline, that in theory at least, allow individuals with little experience to become qualified personal trainers.<\/p>\n<p>Don&#8217;t let that hinder you, or demotivate you; just do your homework and don&#8217;t risk more money that you can afford in your business venture.<\/p>\n<p>&nbsp;<\/p>\n<p>To start with, here are some things to consider:<\/p>\n<h3><strong>Are you in the right area?<\/strong><\/h3>\n<p>With personal training seen as somewhat of a luxury, you will need to be in commutable distance of a more affluent clientele\/area<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/i0.wp.com\/pixabay.com\/static\/uploads\/photo\/2016\/03\/24\/19\/06\/personal-1277392_960_720.jpg?resize=531%2C342&#038;ssl=1\" alt=\"Personal, Trainers, London\" width=\"531\" height=\"342\" \/><\/p>\n<h3>How much do PTs in your area charge?<\/h3>\n<p>Make some enquiries and see how much the competition charges.<br \/>\nCompare your qualifications and experience to those of your competitors.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/i0.wp.com\/pixabay.com\/static\/uploads\/photo\/2014\/11\/03\/11\/20\/money-515058_960_720.jpg?resize=386%2C312&#038;ssl=1\" alt=\"Money, Coins, Euro Coins, Currency, Euro, Metal\" width=\"386\" height=\"312\" \/><\/p>\n<h3><\/h3>\n<h3>Will you pay rent to a gym or commute to your clients?<\/h3>\n<p>Again, see what the rent is for PTs in your local gyms. \u00a0This can be several hundred pound per month. \u00a0If you commute, remember you can&#8217;t fit clients in back-to-back as you need to factor in time to commute to homes, and also look at the cost of petrol etc.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/i0.wp.com\/pixabay.com\/static\/uploads\/photo\/2015\/04\/12\/21\/12\/male-719539_960_720.jpg?resize=535%2C402&#038;ssl=1\" alt=\"Fitness, Coach, Girl, Woman, Gym, Sport, Adult\" width=\"535\" height=\"402\" \/><\/p>\n<h3>If you are visiting clients in their homes, what equipment will you need?<\/h3>\n<p>Swiss ball, BOSU, Strength bands, mats etc.<\/p>\n<h3><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/i0.wp.com\/pixabay.com\/static\/uploads\/photo\/2016\/03\/03\/20\/59\/exercise-1235019_960_720.jpg?resize=502%2C362&#038;ssl=1\" alt=\"Sport, Exercise, Gym, The Muscles, Health\" width=\"502\" height=\"362\" \/><\/h3>\n<h3><\/h3>\n<h3>How will you convey professionalism?<\/h3>\n<p>Leave clients with &#8216;physical evidence&#8217; such as training programme cards, evaluation and progress sheets etc. \u00a0It&#8217;s also important to have a uniform and be punctual and reliable.<\/p>\n<p>&nbsp;<\/p>\n<h3>How will you keep your books and organise your accounts\/tax return?<\/h3>\n<p>Will you do all your bookkeeping\u00a0yourself and fill in a self assessment &#8211; or will you use an accountant to do the majority of the work?<\/p>\n<h3><\/h3>\n<h3>How will you market yourself?<\/h3>\n<p>Think about your Unique Selling Point (USP) and Strong Selling Point(s) (SSPs).<br \/>\nThese might be your background, experience, qualifications, age etc.<\/p>\n<p>&nbsp;<\/p>\n<p>I used to work in marketing &#8211; so I can answer this one a bit more in-depth.<\/p>\n<ul>\n<li>You need a website<\/li>\n<li>Social profiles on Facebook, Twitter, Instagram and Youtube<\/li>\n<li>A <a href=\"https:\/\/www.google.com\/business\/\">Google Business Page<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Creating a Website<\/strong><\/p>\n<p><span style=\"text-decoration:underline;\"><br \/>\n<\/span>The easiest way to create a website is to use a WordPress.com site, and buy one of the premium templates.<\/p>\n<ul>\n<li>Go to WordPress.com<\/li>\n<li>Click <a href=\"https:\/\/wordpress.com\/start\/survey\" target=\"_blank\">get started<\/a>\u00a0then choose your industry e.g. &#8220;Health and wellness&#8221;<\/li>\n<li>Choose your layout (probably best to have a &#8216;welcome page&#8217;<\/li>\n<li>Choose a &#8216;theme&#8217; \/ template. \u00a0You can change this so don&#8217;t worry too much about it just yet<\/li>\n<li>Name your site &#8211; just the wordpress.com domain name for now. You can get a &#8216;premium&#8217; domain name later<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5374\" data-permalink=\"https:\/\/blackbeltwhitehat.com\/pt\/2016\/01\/13\/iniciar-um-negocio-de-personal-trainer\/wordpress1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/wordpress1.jpg?fit=1026%2C168&amp;ssl=1\" data-orig-size=\"1026,168\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wordpress1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/wordpress1.jpg?fit=1024%2C168&amp;ssl=1\" class=\"alignnone size-full wp-image-5374\" src=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/wordpress1.jpg?resize=1026%2C168&#038;ssl=1\" alt=\"wordpress1\" width=\"1026\" height=\"168\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For adding content to your site, see the tutorial below. \u00a0It takes a while to understand the side-menu:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/JrypWf_Uxqk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marketing Your Website<\/strong><\/p>\n<p><strong>Keywords<\/strong><br \/>\nOnce you actually have a site in place, you&#8217;ll want it to start ranking on Google.<\/p>\n<p>Search on Google for your &#8220;[location] personal training]&#8221;<\/p>\n<p>For example search for &#8220;Chester personal training&#8221; (in incognito mode\/private browsing)<\/p>\n<p>Take a look at the &#8216;Google Suggestions&#8217; at the top and the bottom of the browser<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5375\" data-permalink=\"https:\/\/blackbeltwhitehat.com\/pt\/2016\/01\/13\/iniciar-um-negocio-de-personal-trainer\/chesterpt\/\" data-orig-file=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/chesterpt.jpg?fit=893%2C387&amp;ssl=1\" data-orig-size=\"893,387\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"chesterPT\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/chesterpt.jpg?fit=893%2C387&amp;ssl=1\" class=\"alignnone size-full wp-image-5375\" src=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/chesterpt.jpg?resize=893%2C387&#038;ssl=1\" alt=\"chesterPT\" width=\"893\" height=\"387\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5376\" data-permalink=\"https:\/\/blackbeltwhitehat.com\/pt\/2016\/01\/13\/iniciar-um-negocio-de-personal-trainer\/chesterpt2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/chesterpt2.jpg?fit=726%2C267&amp;ssl=1\" data-orig-size=\"726,267\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"chesterPT2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/chesterpt2.jpg?fit=726%2C267&amp;ssl=1\" class=\"alignnone size-full wp-image-5376\" src=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/chesterpt2.jpg?resize=726%2C267&#038;ssl=1\" alt=\"chesterPT2\" width=\"726\" height=\"267\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>These are the terms that you want to get your website ranking for.<\/p>\n<p>Except for the branded terms, like &#8220;kt chaloner personal training&#8221; in this instance, as you&#8217;re not really going to be relevant to those searches, and it will be difficult to outrank the real Kt for that term.<\/p>\n<p><strong>Local Directories<br \/>\n<\/strong>Submit your details, including your website URL, to a number of high quality directories, such as <a href=\"http:\/\/www.freeindex.co.uk\/myfreeindex.htm\" target=\"_blank\">Freeindex<\/a>, <a href=\"http:\/\/www.lacartes.com\/business\" target=\"_blank\">lecartes <\/a>and <a href=\"http:\/\/www.yelp.com\/\" target=\"_blank\">yelp<\/a>.<\/p>\n<p>Where possible, keep all your details the same. \u00a0It&#8217;s important to keep your Name, Address, Phone number and website consistent across all directories.<\/p>\n<p>For a full list of directories and sites to submit your company details to &#8211; see <a href=\"https:\/\/www.businesstakeaways.co.uk\/30-places-to-register-your-business-premises-online-for-seo-benefits\/\" target=\"_blank\">Businesstakeaways<\/a>&#8216;s site.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Register with Google<br \/>\n<\/strong>Go to the\u00a0<a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\">Google Business page<\/a>\u00a0website, and fill in all of your details. You will need to verify your business, by phone or by postcard.<\/p>\n<p>It&#8217;s pretty straightfoward, you just get a code to plug-into your Google Business page.<\/p>\n<p>You will need to register to get a chance of appearing in the &#8216;local pack&#8217; results on Google.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5377\" data-permalink=\"https:\/\/blackbeltwhitehat.com\/pt\/2016\/01\/13\/iniciar-um-negocio-de-personal-trainer\/chesterpt2a\/\" data-orig-file=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/chesterpt2a.jpg?fit=638%2C539&amp;ssl=1\" data-orig-size=\"638,539\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"chesterPT2a\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/chesterpt2a.jpg?fit=638%2C539&amp;ssl=1\" class=\"alignnone size-full wp-image-5377\" src=\"https:\/\/i0.wp.com\/blackbeltwhitehat.com\/wp-content\/uploads\/2016\/01\/chesterpt2a.jpg?resize=638%2C539&#038;ssl=1\" alt=\"chesterPT2a\" width=\"638\" height=\"539\" \/><\/p>\n<p><strong>Other pointers for ranking on Google<\/strong><\/p>\n<ul>\n<li>Try and get at least 5 reviews on your Google Business Page and Facebook page.<\/li>\n<li>Add a blog to your site and add some high-quality content<\/li>\n<li>Link back to your blog and site from your social profiles with relevant updates and your latest blog posts<\/li>\n<li>Upload pictures to panoramio.com and Flickr, add longitude and latitude details and embed some of the pictures on your site<\/li>\n<li>If possible (you can&#8217;t really alter code on a free WordPress blog), put location in meta title and image alt text.<\/li>\n<li>Again, if possible, add <a href=\"https:\/\/blog.kissmetrics.com\/open-graph-meta-tags\/\" target=\"_blank\">opengraph <\/a>code to your site<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Social Advertising<\/strong><\/p>\n<p><strong>Twitter<\/strong><br \/>\nPut keywords like &#8220;Chester Personal Training&#8221; in your bio.<\/p>\n<p>You can gain followers on Twitter, by using the <a href=\"https:\/\/twitter.com\/search-advanced?lang=en\" target=\"_blank\">Twitter advanced search<\/a>, and following people in your area who are tweeting about fitness.<\/p>\n<p>About 50% of the time, the people you follow, will follow you back. \u00a0You can use <a href=\"https:\/\/web.crowdfireapp.com\" target=\"_blank\">crowdfire <\/a>to &#8216;unfollow non-followers&#8217;.<\/p>\n<p><strong>Facebook<br \/>\n<\/strong>Invite all your friends to like your page.<\/p>\n<p>Consider Facebook advertising. It&#8217;s arguably the most cost effective way to get your name out there. Video works well, and even if people don&#8217;t interact with the advert, you will still be noticed and &#8216;front of mind&#8217; of a lot of people.<strong><\/p>\n<p><\/strong>Here is a <a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/\" target=\"_blank\">great guide<\/a> to get you started.<strong><\/p>\n<p><\/strong><\/p>\n<p><strong>Google Adwords<\/strong><br \/>\nI wouldn&#8217;t recommend Google Adwords unless you have a really in-depth knowledge of this advertising platform. Visual adverts work much better for fitness businesses.<\/p>\n<p>If you are interested however, <a href=\"https:\/\/businessdaduk.com\/ppc\/ppc-adwords\/\" target=\"_blank\">here <\/a>is a post to teach you the fundamentals.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Working in the fitness industry is a dream for many people &#8211; this fact alone, makes it highly competitive. There are numerous courses available both online and offline, that in theory at least, allow individuals with little experience to become qualified personal trainers. Don&#8217;t let that hinder you, or demotivate you; just do your homework [&hellip;]<\/p>\n","protected":false},"author":41980142,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5189,175,1],"tags":[],"class_list":["post-3473","post","type-post","status-publish","format-standard","hentry","category-fitness","category-marketing","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starting a Personal Training Business - Fitness &amp; MMA Blog - BlackBeltWhiteHat.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackbeltwhitehat.com\/pt\/2016\/01\/13\/iniciar-um-negocio-de-personal-trainer\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starting a Personal Training Business - Fitness &amp; MMA Blog - BlackBeltWhiteHat.com\" \/>\n<meta property=\"og:description\" content=\"Working in the fitness industry is a dream for many people &#8211; this fact alone, makes it highly competitive. There are numerous courses available both online and offline, that in theory at least, allow individuals with little experience to become qualified personal trainers. Don&#8217;t let that hinder you, or demotivate you; just do your homework [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blackbeltwhitehat.com\/pt\/2016\/01\/13\/iniciar-um-negocio-de-personal-trainer\/\" \/>\n<meta property=\"og:site_name\" content=\"Fitness &amp; MMA Blog - BlackBeltWhiteHat.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BlackBeltWhiteHat\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-13T13:28:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-13T14:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pixabay.com\/static\/uploads\/photo\/2016\/03\/24\/19\/06\/personal-1277392_960_720.jpg\" \/>\n<meta name=\"author\" content=\"Dave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MMATraining1980\" \/>\n<meta name=\"twitter:site\" content=\"@MMATraining1980\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como iniciar um neg\u00f3cio de personal trainer - Blog de fitness e MMA - BlackBeltWhiteHat.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blackbeltwhitehat.com\/pt\/2016\/01\/13\/iniciar-um-negocio-de-personal-trainer\/","og_locale":"pt_PT","og_type":"article","og_title":"Starting a Personal Training Business - Fitness &amp; MMA Blog - BlackBeltWhiteHat.com","og_description":"Working in the fitness industry is a dream for many people &#8211; this fact alone, makes it highly competitive. 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